Buyers' Tips
Buyers' Tips
General Rules...

A diamond’s beauty, rarity, and price depend
on the interplay of the 4 C’s: cut, clarity, color,
carat

Diamonds with the highest rating in each of
these categories are increasingly rare and
more expensive

No one characteristic is more important than
another in terms of appearance and quality

Ensure the highest quality diamond and one
considered in the top 1% of all diamonds in the
world at the
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Quality
The 4C's

Education is key to being a good buyer. Understanding the 4 C’s-cut, clarity, color, and
carat of a diamond’s appearance are essential to getting the best quality diamond for
the best price.

Click on any of the above links for a detailed description of each of these
characteristics.  Along the way we also provide
                              to assist you in each of
these categories.  A printable summary sheet of all of these tips can be accessed by
clicking on   
                              
The 4C's
Diamond Stud Earrings
Diamond Buying Guide